People find pop-ups annoying
Why do many websites still use them?
In the world of online marketing, there is no strategy more controversial than using popup opt-in forms… so the question becomes “Do Pop-Ups Work?”
If you visit blogs, especially those of top marketers, you’ll find more and more of them using popups – and for good reason. They work.
Even the least trafficked sites will get more new subscribers via a popup than they will complaints about the popup itself. The majority of people are becoming more and more accepting of them, especially now that the designs have become more sophisticated and the offers for new subscribers have become harder to refuse.