It’s 2046, the libraries and bookstores have emptied out, the distant rustle is heard from behind a “do not enter” sign on what seems to be an old storage area next to the entrance of the Mac lab. What is that? paper perhaps? a book? impossible, no-one reads them anymore.
Suddenly you hear the strange sound of a fast paced “tap,tap, tap” and “click, click” coming from behind the door labelled “The Mac Lab”. You enter.
you’ve found them , they don’t even notice you have entered because they are so consumed with what is on their screens that real life to them seems like a distant fairy tale. They are scrolling so fast, taking in and ignoring vasts amounts of information available to them at a click of a button.
Is this a nightmare or a dream you wonder?
Now lets come back to 2016, where the rise of social media is phenomenal, people are able to connect and find information faster than ever before, and its only going to get faster.
It doesn’t matter what industry you are in, the effective use of social media is a must-do, and below are 3 tip to keep your accounts interesting and how to stay connected with the fast changing society of today.
- Where is your audience?
With so many platforms available at your fingertips, and so much data available on how many users each platform has, the most important step to do is to locate your ACTIVE audience. the biggest mistake is using a platform purely based on the amount of users it has, what you need to find out is how many of those users are classified as active. an example is Google+ which, in 2015 had an estimated 2.5 billion users, making it the largest platform of them all. But a simple search of a report published by TechTimes shows that of that 2.5 billion, only about 10% made a post or used it to share information publicly or even logged on!
Compare that same analysis with Facebook and twitter, and you will find that even though they have less accounts, the active user number is vastly higher at 300 million – 1.5 billion active users.
Hot Tip: The most effective platforms any business should use are Facebook, Twitter, Instagram, Pinterest & Snapchat
2. Make your content adaptable over all of your social media platforms
3. Follow the rule of less is more
- follow twitter character limit
- don’t over saturate everyone’s feed
- list of how many posts per day reach the bliss point of social media
4. behaviours change, but what interests people and triggers them to share information is generally the same.
- short videos
- funny stuff